PAY-PER-CLICK
Pay-per-click (PPC) is an online advertising model where an advertiser pays a publisher when a user clicks on their ad. PPC is also known as Pay-Per-Click.
It is commonly associated with search engines like Google and social networks like Facebook. Some popular PPC advertising platforms include Google Ads, Facebook Ads, and Twitter Ads.
Some Benefits Of PPC-
Good for searchers
Research shows that people click on paid search ads more than other types of digital ads.
Good for advertisers
PPC gives advertisers a way to reach an audience that is actively looking for their products or services
Good for search engines
PPC allows search engines to serve both searchers and advertisers
Complements SEO
When you run both SEO and PPC, you can take up more space in search results, which can lead to more traffic and sales.