PAY-PER-CLICK

Pay-per-click (PPC) is an online advertising model where an advertiser pays a publisher when a user clicks on their ad. PPC is also known as Pay-Per-Click.

It is commonly associated with search engines like Google and social networks like Facebook. Some popular PPC advertising platforms include Google Ads, Facebook Ads, and Twitter Ads.

Some Benefits Of PPC-

Good for searchers

Research shows that people click on paid search ads more than other types of digital ads.

Good for advertisers

PPC gives advertisers a way to reach an audience that is actively looking for their products or services

Good for search engines

PPC allows search engines to serve both searchers and advertisers

Complements SEO

When you run both SEO and PPC, you can take up more space in search results, which can lead to more traffic and sales.

PAY-PER-CLICK

Some Benefits Of PPC-

Good for searchers

Good for advertisers

Good for search engines

Complements SEO

Here are some steps you can take to start a PPC campaign:

Set goals for your campaign

Choose a campaign type and channel

Set up your campaign and ad groups

Define and segment your audience

Research keywords

Create and launch your ad